10 Simple Ideas for Content Updates to your Website

5 Steps to Review & Revitalise your Social Media!

After just over one month at Bevic my knowledge of the real world of marketing and communication has already grown so much.

I was delighted to write a piece for Yorkshire Businesswoman magazine on my journey to self-employment, sharing the highs, lows and the what-I-wished-I-knowns.

As you get older, the years seem to flash before our eyes and admittedly as I try and recall events and memories, they tend to blur into either pre-kids or a post-kids era! However, 2020 will be forever vividly etched in my mind.

Professional imagery doesn’t feature in all marketing strategies but it should be a key feature. Professional photographer, Tom Martin shared his top tips and insights when it comes to photography in brand marketing.

Brands ‘doing the right thing’ has become an increasing factor in consumer brand perceptions and considerations when it comes to purchasing decisions and trust.

Partnerships and collaborations for all size of business can be a great gateway to generate interest and awareness of your brand. They can reinforce your goals and purpose, amplify your brand DNA and positioning with new audiences, and add credibility in new categories.

When was the last time you undertook any customer research and insight activity for your business? Or put another way, when was the last time your marketing strategy was based on more than simply assumptions or historical behaviour?

In a time of such uncertainty, change, and challenge, now more than ever it’s important to communicate with your audiences with the right messages through the right marketing channels.

Seeing the number of beauty salons from across the country standing up together and saying they will no longer stock celebrity magazines for clients to read in a protest against the toxic coverage and language seen in many of the publications, and the subsequent support from their clients, is a real turning point for the media industry.

I don’t know if it’s the synergy or it being a nice round number, but 2020 does have a positive ring to it. The prospect of a shiny, new fresh year gives a sense of hope and optimism; a chance to reflect and review the lessons learned of the past year and focus on plans and aims for the next 12 months.

Awards.Podcasts.Renewals. No, it’s not guess the what3words location but three wonderful things that have been cause for celebration recently at Bevic HQ.

When it comes to writing content that is engaging, connects and conveys the message you want to your intended target market, it isn’t as easy as just picking up a pen and jotting a few words on paper.

It’s been a huge learning curve, not just in terms of the practicalities of setting up and running my own business, but personally too. I’ve learnt things about myself, my motivations and drive, what I love doing, what I excel at, and what I need to work on. It’s been an eye-opening rollercoaster to say the least!

Before cracking on with any event, there must be a clear aim and reason. Very few of us have spare budget or resources to have the luxury of hosting an event, just because. From my experience, it’s often the little things that can make the big impact. Find out my top 5 tips.

Whatever organisation, those leading the charge and having a clear purpose of why, play a key role in the success or failure of any business. Having a team that believes they can run with your vision and make the magic happen is what will really make a difference and not only put a big smile on your face, but your customers too!

Two completely different businesses have created much discussion over recent weeks, not least because of their new logos. From controversial positioning to lack of originality, they highlight a stark comparison in terms of effective and symbolic logo design.

When a marketing or PR campaign goes viral you know it’s stirred up a hornet’s nest of emotions with the public. Whether it be humourous, scandalous or emotive it resonates on such a level that millions of others collectively share a similar reaction and response.

With an online community in excess of 1.2 million, it’s a surprising move by Lush to remove itself from social media, especially  given how many companies have done the complete opposite, and chosen to put all their bath bombs in the digital basket. The decision has left many asking what the heck are they playing at?