Crisis communication management for your business

PR in action with case studies!

5 ideas for raising your profile to market your business.

3 ways to use Awareness Days & where to find.

How to write a press release including a handy template!

When it comes to writing content that is engaging, connects and conveys the message you want to your intended target market, it isn’t as easy as just picking up a pen and jotting a few words on paper.

Before cracking on with any event, there must be a clear aim and reason. Very few of us have spare budget or resources to have the luxury of hosting an event, just because. From my experience, it’s often the little things that can make the big impact. Find out my top 5 tips.

Two completely different businesses have created much discussion over recent weeks, not least because of their new logos. From controversial positioning to lack of originality, they highlight a stark comparison in terms of effective and symbolic logo design.

When a marketing or PR campaign goes viral you know it’s stirred up a hornet’s nest of emotions with the public. Whether it be humourous, scandalous or emotive it resonates on such a level that millions of others collectively share a similar reaction and response.

Despite all the emotion and apparent logical argument around local news provision, there is the bigger argument it appears when it comes to what makes financial sense. What seems ‘a nice to have’ local service quickly loses its place at the table when the financials don’t stack up and streamlining services from within the M25 is the ‘competitive’ thing to do.

It paints a bleak picture for a time when more than ever the London centric view of the world is being challenged.

The launch of the TV Christmas advertising campaigns has become a fiercely anticipated annual event, especially when it comes to the John Lewis advert; Will they produce another master piece? Will it be an emotional tearjerker? Will the song be the Christmas anthem of the year? Who will rival them in the creative stakes?

Promoting your business through targeted PR is a great way to raise your profile, increase brand awareness and attract new customers. But how do you get your story featured in the media? We caught up with an award winning journalist to find out what makes a press release stand out for all the right reasons.