Why a picture speaks a thousand words for your brand
Professional imagery doesn’t feature in all marketing strategies but it should be a key feature. Professional photographer, Tom Martin shared his top tips and insights when it comes to photography in brand marketing.
Brand behaviour and the value of consumer trust
Brands ‘doing the right thing’ has become an increasing factor in consumer brand perceptions and considerations when it comes to purchasing decisions and trust.
Three words for celebration
Awards.Podcasts.Renewals. No, it’s not guess the what3words location but three wonderful things that have been cause for celebration recently at Bevic HQ.
The Tale of Two Logos
Two completely different businesses have created much discussion over recent weeks, not least because of their new logos. From controversial positioning to lack of originality, they highlight a stark comparison in terms of effective and symbolic logo design.
Who is the star this Christmas and who’s the turkey?
The launch of the TV Christmas advertising campaigns has become a fiercely anticipated annual event, especially when it comes to the John Lewis advert; Will they produce another master piece? Will it be an emotional tearjerker? Will the song be the Christmas anthem of the year? Who will rival them in the creative stakes?