Why outsource your marketing team

And why internal comms is important for SMEs

How to decide your brand name…

Breaking it down in 10 simple steps

5 ideas for raising your profile to market your business.

Focus and structure your marketing this year.

3 ways to use Awareness Days & where to find.

What is content marketing and why bother with it?

10 Simple Ideas for Content Updates to your Website

I was delighted to write a piece for Yorkshire Businesswoman magazine on my journey to self-employment, sharing the highs, lows and the what-I-wished-I-knowns.

Brands ‘doing the right thing’ has become an increasing factor in consumer brand perceptions and considerations when it comes to purchasing decisions and trust.

Partnerships and collaborations for all size of business can be a great gateway to generate interest and awareness of your brand. They can reinforce your goals and purpose, amplify your brand DNA and positioning with new audiences, and add credibility in new categories.

When was the last time you undertook any customer research and insight activity for your business? Or put another way, when was the last time your marketing strategy was based on more than simply assumptions or historical behaviour?

It’s been a huge learning curve, not just in terms of the practicalities of setting up and running my own business, but personally too. I’ve learnt things about myself, my motivations and drive, what I love doing, what I excel at, and what I need to work on. It’s been an eye-opening rollercoaster to say the least!

Before cracking on with any event, there must be a clear aim and reason. Very few of us have spare budget or resources to have the luxury of hosting an event, just because. From my experience, it’s often the little things that can make the big impact. Find out my top 5 tips.

Whatever organisation, those leading the charge and having a clear purpose of why, play a key role in the success or failure of any business. Having a team that believes they can run with your vision and make the magic happen is what will really make a difference and not only put a big smile on your face, but your customers too!

Two completely different businesses have created much discussion over recent weeks, not least because of their new logos. From controversial positioning to lack of originality, they highlight a stark comparison in terms of effective and symbolic logo design.

Working out how much to charge for your products or service is a key decision process that will have an inevitable impact on the success of any business.

Despite all the emotion and apparent logical argument around local news provision, there is the bigger argument it appears when it comes to what makes financial sense. What seems ‘a nice to have’ local service quickly loses its place at the table when the financials don’t stack up and streamlining services from within the M25 is the ‘competitive’ thing to do.

It paints a bleak picture for a time when more than ever the London centric view of the world is being challenged.

Having worked in marketing my whole career, I’ve seen first-hand how it can fall under several remits within an organisation, which range from the sublime to the ridiculous, and consequently has a big impact on the success of the business.