3 benefits of hiring a marketing consultancy
Why you should hire a Marketing Consultant:
Do you ever feel like you’re not getting the most out of your marketing?
Feel like you just don’t have the time or knowledge to market your business as you focus on the operational activity?
Business owners wear many different hats and often don’t have a huge team to manage their marketing activities. Whether you’re looking to up-skill in certain areas or want some direction and creative input on an upcoming campaign, engaging a Marketing Consultant can provide the expertise to take your marketing to the next level.
What is a Marketing Consultant?
A Marketing Consultant is an experienced third-party advisor who works with businesses to improve their current marketing activity by creating and implementing strategies to better communicate with their target market.
They are professional marketers and often work across a wide variety of sectors so have a breadth of marketing knowledge. They are pro’s at finding and exploiting opportunities to increase return on investment and engage your target audiences.
You might have concerns over ‘handing over control’ of your business, or reservations about how someone else could understand your business and clients as well as you, but a great consultant will immerse themselves in your brand values and become an extension of your team. They will work with you to establish and execute strategic tactics to meet your business goals.
Why should I hire a marketing consultant?
1. To save time
Marketing activity, whether it’s digital marketing or PR, is something that requires consistent, regular attention. Creating, implementing and monitoring an in-depth marketing plan will require dedicated time, it can become all-consuming especially if you don’t have the expertise in-house.
A good consultant is highly experienced and will make more efficient use of time, rather than someone learning on the job. With someone else handling your marketing, it leaves you with more time to focus on other aspects of your business.
2. To fill the knowledge gap
With so many marketing channels to choose from, and the pace of change within the sector, staying up-to-date with the latest technology, legalities, and trends, alongside knowing which to implement for your business, in addition to everything else can seem almost impossible.
You may already have a team of staff who support you in certain areas of marketing activity such as social media but feel there are skills gaps in terms of making the most out of the platforms.
A marketing consultant lives and breathes marketing and will have in-depth knowledge and experience on what could work and what might be best avoided, helping you to stay ahead of the curve. They can support and help up-skill internal staff too.
3. To save money
Employing full-time marketing staff can be expensive and depending on your business and marketing requirements it may be unnecessary. Having a third party there to take on tasks when required is much more cost-effective and ensures you are making the most out of your marketing investment.
We shared our thoughts on outsourcing your marketing on a blog by print specialists, Claremon, which highlights the value external support can have.
Your outsourced marketing team
Stumped at why your current marketing efforts are just not delivering? Is marketing at the bottom of the list? Perhaps you are marketing without a plan… there are many reasons you might need to hire a marketing consultant.
Perhaps you have a new project or launch you need help with or to understand your target audience better. Whatever the reason, a marketing expert can be hired on a short or long-term basis to help make your marketing more successful.
A marketing power-hour, or more in-depth marketing workshop can be a great first step to get some clarity on what help you need or some creative inspiration.
If you’re looking to elevate your marketing, get in touch at Vicky@bevic.co.uk for a free discovery call!