What is a refresh and when do you need one?

How to decide your brand name…

5 ideas for raising your profile to market your business.

Brands ‘doing the right thing’ has become an increasing factor in consumer brand perceptions and considerations when it comes to purchasing decisions and trust.

Partnerships and collaborations for all size of business can be a great gateway to generate interest and awareness of your brand. They can reinforce your goals and purpose, amplify your brand DNA and positioning with new audiences, and add credibility in new categories.

Before cracking on with any event, there must be a clear aim and reason. Very few of us have spare budget or resources to have the luxury of hosting an event, just because. From my experience, it’s often the little things that can make the big impact. Find out my top 5 tips.

Two completely different businesses have created much discussion over recent weeks, not least because of their new logos. From controversial positioning to lack of originality, they highlight a stark comparison in terms of effective and symbolic logo design.

The relationship between marketing and the creative team is one that needs complete trust and understanding. How do you ensure the two teams work together to ensure the best results?

Reputations don’t die overnight. The emotional connections and connotations we place on brands is to a large extent out of a business’ control.

Unreturned calls, poor service. rude staff and lack of engagement is again going to create a judgement on your business brand. At this point, it really doesn’t matter how brilliant that business name is, or the fabulous design. Your brand is damaged and there’s a heck of a long road back to recovering lost or disgruntled customers.