What is content marketing and why bother with it?

10 Simple Ideas for Content Updates to your Website

5 Steps to Review & Revitalise your Social Media!

Seeing the number of beauty salons from across the country standing up together and saying they will no longer stock celebrity magazines for clients to read in a protest against the toxic coverage and language seen in many of the publications, and the subsequent support from their clients, is a real turning point for the media industry.

Before cracking on with any event, there must be a clear aim and reason. Very few of us have spare budget or resources to have the luxury of hosting an event, just because. From my experience, it’s often the little things that can make the big impact. Find out my top 5 tips.

When a marketing or PR campaign goes viral you know it’s stirred up a hornet’s nest of emotions with the public. Whether it be humourous, scandalous or emotive it resonates on such a level that millions of others collectively share a similar reaction and response.

With an online community in excess of 1.2 million, it’s a surprising move by Lush to remove itself from social media, especially  given how many companies have done the complete opposite, and chosen to put all their bath bombs in the digital basket. The decision has left many asking what the heck are they playing at?