Working out how much to charge for your products or service is a key decision process that will have an inevitable impact on the success of any business.

On International Women’s Day I’ve picked out my top 5 lessons and memories involving five great female colleagues that have really inspired not only my career path, but my growth as a person – going from a care free graduate to a mum of two and female entrepreneur.

Despite all the emotion and apparent logical argument around local news provision, there is the bigger argument it appears when it comes to what makes financial sense. What seems ‘a nice to have’ local service quickly loses its place at the table when the financials don’t stack up and streamlining services from within the M25 is the ‘competitive’ thing to do.

It paints a bleak picture for a time when more than ever the London centric view of the world is being challenged.

It’s often a dilemma for many companies. They know they need to promote their business, connect with customers and develop their brand, but deciding how to go about it and be able to quantify a return on any investment, can be a difficult decision process fraught with disappointment.

Having worked in marketing my whole career, I’ve seen first-hand how it can fall under several remits within an organisation, which range from the sublime to the ridiculous, and consequently has a big impact on the success of the business.

The launch of the TV Christmas advertising campaigns has become a fiercely anticipated annual event, especially when it comes to the John Lewis advert; Will they produce another master piece? Will it be an emotional tearjerker? Will the song be the Christmas anthem of the year? Who will rival them in the creative stakes?

Promoting your business through targeted PR is a great way to raise your profile, increase brand awareness and attract new customers. But how do you get your story featured in the media? We caught up with an award winning journalist to find out what makes a press release stand out for all the right reasons.

They say time flies when you’re having fun, or in my case launching a new business. 100 days have passed in a blink of an eye since Bevic Marketing Services Ltd officially launched. Here’s my top 10 highlights, lowlights and discoveries, that have all made the journey that bit more interesting.   

How will you attract and convince customers, internal or external, to buy into you if they can blatantly see you have no faith in the service your selling?

The relationship between marketing and the creative team is one that needs complete trust and understanding. How do you ensure the two teams work together to ensure the best results?

Reputations don’t die overnight. The emotional connections and connotations we place on brands is to a large extent out of a business’ control.

Unreturned calls, poor service. rude staff and lack of engagement is again going to create a judgement on your business brand. At this point, it really doesn’t matter how brilliant that business name is, or the fabulous design. Your brand is damaged and there’s a heck of a long road back to recovering lost or disgruntled customers.

You are not the customer and market research is your best friend. Yep, you heard it right. Read on to find out why only speaking and listening to your customers will lead to business success.

There is a tendency for some businesses to bypass any real strategic planning and go straight to what is seen as the ‘good stuff’ – the tactics and quick wins.

Let me introduce you to Bevic Marketing Services Ltd and how it all began.