Professional imagery doesn’t feature in all marketing strategies but it should be a key feature. Professional photographer, Tom Martin shared his top tips and insights when it comes to photography in brand marketing.

I don’t know if it’s the synergy or it being a nice round number, but 2020 does have a positive ring to it. The prospect of a shiny, new fresh year gives a sense of hope and optimism; a chance to reflect and review the lessons learned of the past year and focus on plans and aims for the next 12 months.

Before cracking on with any event, there must be a clear aim and reason. Very few of us have spare budget or resources to have the luxury of hosting an event, just because. From my experience, it’s often the little things that can make the big impact. Find out my top 5 tips.

Two completely different businesses have created much discussion over recent weeks, not least because of their new logos. From controversial positioning to lack of originality, they highlight a stark comparison in terms of effective and symbolic logo design.

When a marketing or PR campaign goes viral you know it’s stirred up a hornet’s nest of emotions with the public. Whether it be humourous, scandalous or emotive it resonates on such a level that millions of others collectively share a similar reaction and response.

With an online community in excess of 1.2 million, it’s a surprising move by Lush to remove itself from social media, especially  given how many companies have done the complete opposite, and chosen to put all their bath bombs in the digital basket. The decision has left many asking what the heck are they playing at?

They say time flies when you’re having fun, or in my case launching a new business. 100 days have passed in a blink of an eye since Bevic Marketing Services Ltd officially launched. Here’s my top 10 highlights, lowlights and discoveries, that have all made the journey that bit more interesting.   

How will you attract and convince customers, internal or external, to buy into you if they can blatantly see you have no faith in the service your selling?

Unreturned calls, poor service. rude staff and lack of engagement is again going to create a judgement on your business brand. At this point, it really doesn’t matter how brilliant that business name is, or the fabulous design. Your brand is damaged and there’s a heck of a long road back to recovering lost or disgruntled customers.