In a time of such uncertainty, change, and challenge, now more than ever it’s important to communicate with your audiences with the right messages through the right marketing channels.

Whatever organisation, those leading the charge and having a clear purpose of why, play a key role in the success or failure of any business. Having a team that believes they can run with your vision and make the magic happen is what will really make a difference and not only put a big smile on your face, but your customers too!

When a marketing or PR campaign goes viral you know it’s stirred up a hornet’s nest of emotions with the public. Whether it be humourous, scandalous or emotive it resonates on such a level that millions of others collectively share a similar reaction and response.

Promoting your business through targeted PR is a great way to raise your profile, increase brand awareness and attract new customers. But how do you get your story featured in the media? We caught up with an award winning journalist to find out what makes a press release stand out for all the right reasons.

Reputations don’t die overnight. The emotional connections and connotations we place on brands is to a large extent out of a business’ control.