I was delighted to write a piece for Yorkshire Businesswoman magazine on my journey to self-employment, sharing the highs, lows and the what-I-wished-I-knowns.

Brands ‘doing the right thing’ has become an increasing factor in consumer brand perceptions and considerations when it comes to purchasing decisions and trust.

When it comes to writing content that is engaging, connects and conveys the message you want to your intended target market, it isn’t as easy as just picking up a pen and jotting a few words on paper.

It’s been a huge learning curve, not just in terms of the practicalities of setting up and running my own business, but personally too. I’ve learnt things about myself, my motivations and drive, what I love doing, what I excel at, and what I need to work on. It’s been an eye-opening rollercoaster to say the least!