Professional imagery doesn’t feature in all marketing strategies but it should be a key feature. Professional photographer, Tom Martin shared his top tips and insights when it comes to photography in brand marketing.

Seeing the number of beauty salons from across the country standing up together and saying they will no longer stock celebrity magazines for clients to read in a protest against the toxic coverage and language seen in many of the publications, and the subsequent support from their clients, is a real turning point for the media industry.

Despite all the emotion and apparent logical argument around local news provision, there is the bigger argument it appears when it comes to what makes financial sense. What seems ‘a nice to have’ local service quickly loses its place at the table when the financials don’t stack up and streamlining services from within the M25 is the ‘competitive’ thing to do.

It paints a bleak picture for a time when more than ever the London centric view of the world is being challenged.

It’s often a dilemma for many companies. They know they need to promote their business, connect with customers and develop their brand, but deciding how to go about it and be able to quantify a return on any investment, can be a difficult decision process fraught with disappointment.

The launch of the TV Christmas advertising campaigns has become a fiercely anticipated annual event, especially when it comes to the John Lewis advert; Will they produce another master piece? Will it be an emotional tearjerker? Will the song be the Christmas anthem of the year? Who will rival them in the creative stakes?