Partnerships and collaborations for all size of business can be a great gateway to generate interest and awareness of your brand. They can reinforce your goals and purpose, amplify your brand DNA and positioning with new audiences, and add credibility in new categories.

With an online community in excess of 1.2 million, it’s a surprising move by Lush to remove itself from social media, especially  given how many companies have done the complete opposite, and chosen to put all their bath bombs in the digital basket. The decision has left many asking what the heck are they playing at?