Seeing the number of beauty salons from across the country standing up together and saying they will no longer stock celebrity magazines for clients to read in a protest against the toxic coverage and language seen in many of the publications, and the subsequent support from their clients, is a real turning point for the media industry.

I don’t know if it’s the synergy or it being a nice round number, but 2020 does have a positive ring to it. The prospect of a shiny, new fresh year gives a sense of hope and optimism; a chance to reflect and review the lessons learned of the past year and focus on plans and aims for the next 12 months.

With an online community in excess of 1.2 million, it’s a surprising move by Lush to remove itself from social media, especially  given how many companies have done the complete opposite, and chosen to put all their bath bombs in the digital basket. The decision has left many asking what the heck are they playing at?

They say time flies when you’re having fun, or in my case launching a new business. 100 days have passed in a blink of an eye since Bevic Marketing Services Ltd officially launched. Here’s my top 10 highlights, lowlights and discoveries, that have all made the journey that bit more interesting.   

There is a tendency for some businesses to bypass any real strategic planning and go straight to what is seen as the ‘good stuff’ – the tactics and quick wins.