After just over one month at Bevic my knowledge of the real world of marketing and communication has already grown so much.

Professional imagery doesn’t feature in all marketing strategies but it should be a key feature. Professional photographer, Tom Martin shared his top tips and insights when it comes to photography in brand marketing.

The launch of the TV Christmas advertising campaigns has become a fiercely anticipated annual event, especially when it comes to the John Lewis advert; Will they produce another master piece? Will it be an emotional tearjerker? Will the song be the Christmas anthem of the year? Who will rival them in the creative stakes?