I was delighted to write a piece for Yorkshire Businesswoman magazine on my journey to self-employment, sharing the highs, lows and the what-I-wished-I-knowns.

Brands ‘doing the right thing’ has become an increasing factor in consumer brand perceptions and considerations when it comes to purchasing decisions and trust.

When was the last time you undertook any customer research and insight activity for your business? Or put another way, when was the last time your marketing strategy was based on more than simply assumptions or historical behaviour?

In a time of such uncertainty, change, and challenge, now more than ever it’s important to communicate with your audiences with the right messages through the right marketing channels.