When was the last time you undertook any customer research and insight activity for your business? Or put another way, when was the last time your marketing strategy was based on more than simply assumptions or historical behaviour?

With an online community in excess of 1.2 million, it’s a surprising move by Lush to remove itself from social media, especially  given how many companies have done the complete opposite, and chosen to put all their bath bombs in the digital basket. The decision has left many asking what the heck are they playing at?