Whatever organisation, those leading the charge and having a clear purpose of why, play a key role in the success or failure of any business. Having a team that believes they can run with your vision and make the magic happen is what will really make a difference and not only put a big smile on your face, but your customers too!

Having worked in marketing my whole career, I’ve seen first-hand how it can fall under several remits within an organisation, which range from the sublime to the ridiculous, and consequently has a big impact on the success of the business.

Unreturned calls, poor service. rude staff and lack of engagement is again going to create a judgement on your business brand. At this point, it really doesn’t matter how brilliant that business name is, or the fabulous design. Your brand is damaged and there’s a heck of a long road back to recovering lost or disgruntled customers.

You are not the customer and market research is your best friend. Yep, you heard it right. Read on to find out why only speaking and listening to your customers will lead to business success.

There is a tendency for some businesses to bypass any real strategic planning and go straight to what is seen as the ‘good stuff’ – the tactics and quick wins.