Despite all the emotion and apparent logical argument around local news provision, there is the bigger argument it appears when it comes to what makes financial sense. What seems ‘a nice to have’ local service quickly loses its place at the table when the financials don’t stack up and streamlining services from within the M25 is the ‘competitive’ thing to do.

It paints a bleak picture for a time when more than ever the London centric view of the world is being challenged.

Promoting your business through targeted PR is a great way to raise your profile, increase brand awareness and attract new customers. But how do you get your story featured in the media? We caught up with an award winning journalist to find out what makes a press release stand out for all the right reasons.