With an online community in excess of 1.2 million, it’s a surprising move by Lush to remove itself from social media, especially  given how many companies have done the complete opposite, and chosen to put all their bath bombs in the digital basket. The decision has left many asking what the heck are they playing at?

You are not the customer and market research is your best friend. Yep, you heard it right. Read on to find out why only speaking and listening to your customers will lead to business success.