If you don't believe, don't expect your customers to.
How will you attract and convince customers, internal or external, to buy into you if they can blatantly see you have no faith in the service your selling?
Why your brand is so much more than just your logo.
Unreturned calls, poor service. rude staff and lack of engagement is again going to create a judgement on your business brand. At this point, it really doesn’t matter how brilliant that business name is, or the fabulous design. Your brand is damaged and there’s a heck of a long road back to recovering lost or disgruntled customers.