Marketing Planning Vicky Clapham Marketing Planning Vicky Clapham

Is marketing part of the plan in 2020?

I don’t know if it’s the synergy or it being a nice round number, but 2020 does have a positive ring to it. The prospect of a shiny, new fresh year gives a sense of hope and optimism; a chance to reflect and review the lessons learned of the past year and focus on plans and aims for the next 12 months.

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Marketing Mix Vicky Clapham Marketing Mix Vicky Clapham

So much choice, so little return?

It’s often a dilemma for many companies. They know they need to promote their business, connect with customers and develop their brand, but deciding how to go about it and be able to quantify a return on any investment, can be a difficult decision process fraught with disappointment.

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