Importance of Engaging all Employees in Marketing

Marketing is an essential part of any business but whilst a company’s marketing strategies often focus on targeting external audience, there’s often an overlooked powerhouse right within the organisation. Engaging your employees in your marketing efforts has a whole host of benefits.

But what if your staff don’t see marketing as much more than the ‘colouring in department’? When they don’t see the value of using social media to engage audiences or customer stories that would make a great case study or PR opportunity?  

Often it’s because they are too busy doing their own role. A chemical engineer for example will know all there is to know about heat transfer but ask them about the value of PR for the business and they will probably struggle due to a lack of understanding on the subject matter. Or it might be because they aren’t shown the results and correlation of marketing activity and the outcomes for the business. 

Not everyone in the organisation needs to be an expert in marketing, but it would help to ensure everyone in the organisation understands the role of marketing and the fundamentals.

How can your team become marketers? 

Brand Ambassadors:

Your employees should be your most passionate brand advocates. By involving them in marketing discussions and initiatives you empower them to become genuine brand ambassadors for your company. When employees feel connected to the company's mission and values, they naturally exude enthusiasm in their interactions with customers, partners, and even in their personal networks. This genuine passion can significantly amplify your brand's reach and impact. 

Unlocking Creativity:

Every employee brings a fresh perspective to the table through their own experience and expertise by encouraging them to contribute to the marketing discussions you can access a whole host of new ideas. Whether its brainstorming new campaign ideas, providing feedback on existing messaging and even sharing interactions they’ve had with customers they can help to drive the marketing success. Involving them in the process helps foster a culture of innovation and enhances morale and job satisfaction.

Cultivating Trust:

Engaging employees in marketing fosters a culture of transparency and trust within the company. When they’re in the know with marketing strategies and goals they feel valued and empowered. Having open communication channels means they can provide feedback and insights fostering a sense of ownership and accountability.

Breaking down Barriers:

When employees are engaged in the company’s marketing efforts they gain a deeper understanding of the company’s target audience and goals. The shared knowledge promotes collaboration and helps other departments to understand each other. Instead of viewing marketing as a separate entity employees recognise it as an integral part of the business. As a result they’re more likely to rally behind the marketing initiatives and engage with the business out of work.

Nurturing Professional Development:

Involving employees in marketing provides new learning opportunities that can contribute to their professional development. Whether it’s gaining exposure to strategic planning, honing communication skills, or learning about customer profiling or marketing trends. This enhances their skill set but also fosters a culture of learning and growth. 

Businesses stand to benefit immensely by engaging their employees in their marketing efforts. From harnessing the power of ready-made brand ambassadors to nurturing professional development, the benefits are multifaceted. By recognising them as valuable stakeholders in the marketing process, businesses can collectively drive marketing success.

If you’re looking for additional help and guidance, Bevic also offers focused marketing power hours and more details workshops to help develop your marketing objectives, ideas and activities. Get in touch for more information vicky@bevic.co.uk