In a time of such uncertainty, change, and challenge, now more than ever it’s important to communicate with your audiences with the right messages through the right marketing channels.

I don’t know if it’s the synergy or it being a nice round number, but 2020 does have a positive ring to it. The prospect of a shiny, new fresh year gives a sense of hope and optimism; a chance to reflect and review the lessons learned of the past year and focus on plans and aims for the next 12 months.