Making The Most of Your Marketing in 2025
Is marketing on your to-do list this year? Are you determined to see better results from your marketing efforts? If you’ve been using the same marketing strategies year after year, there’s no better time than the start of a new year to breathe some new life into your marketing plan.
Here are some ways to refresh your strategy and start the year off strong:
1. Revaluate Your Goals
Before diving into tactics, take a step back and look at the bigger picture. What are your business goals for the year? Whether it’s increasing revenue, growing your customer base, or building brand awareness, your marketing plan should align with these objectives. Setting clear goals and SMART objectives will help you prioritise and measure your success.
2. Audit Your Current Marketing Efforts
Take a look at what’s working and what’s not. A deep dive into your current strategies and tactics will give you valuable insights and help inform your decisions in the future. Look at metrics from previous campaigns like website traffic, email open rates, social media engagement, and conversion rates. Identify the things that did well and delivered and those that fell flat, you can then use this data to adjust your current marketing plan and create more successful strategies in the future.
3. Refresh Your Branding
The start of a new year is a great time to revisit your brand identity. Is your logo still relevant? Does your website feel modern and user-friendly? Is your messaging resonating with your target audience? Even small updates like tweaking your tagline or adding a new colour to your colour palette can keep your brand feeling fresh and relevant.
4. Explore New Channels
It’s easy to get stuck in a rut, using the same platforms and tactics year after year. Consider experimenting with new channels like TikTok, Pinterest, or even podcasting. Diversifying your marketing mix can help you better reach your target audience. However, this needs to be a informed approach, don’t just jump on every new platform that’s available, look at which platforms your target audience are actually spending their time on. It’s futile spending time and resources on a TikTok campaign if you’re target market are 60+ for example.
5. Invest in Content Marketing
Content is still king, but it needs to evolve with your audience. Take a fresh look at your blog, videos, and social media content. What topics are trending in your industry? Can you create a new blog or social media carousel around this? You need to create valuable, engaging content that positions your brand as a go-to resource or leader in your niche. With the explosion of TikTok and Instagram Reels, video has become essential to growth on social and should be a key part of your strategy. However, authenticity is key so it doesn’t need to be an expensive polished, professional video and there’s lots of easy to use templates on apps such as Canva and Capcut.
It doesn’t always have to be new content either, repurpose your best-performing content into new formats to extend its lifespan and save time.
6. Attend a Marketing Workshop
Want to level up your strategy but don’t know where to start? Our marketing workshops at Bevic Marketing Services are designed to help you refine your plan. Whether you want new ideas for a new product or service launch, PR profiling or just want some marketing focus and tailored support from a professional we’ve got you covered.
Refreshing your marketing plan doesn’t have to be a complete overhaul. Sometimes, a few strategic updates are all it takes to see significant results. Use the start of the new year as a chance to refocus, innovate, and set the stage for a successful year ahead.
For more information visit: https://www.bevic.co.uk/our-services